Dubai has established a strong startup ecosystem that attracted leading international brands to invest in the emirate’s technology sector, an industry veteran said.
In an exclusive interview with Gulf Today,
Ali Homadi, founder and CEO of Loyica, said Dubai has emerged as a strong hub for technology sector by attracting top brands into the emirate.
Referring to multimillion dollar acquisitions of Souq.com by the US giant Amazon and Careem by Uber, he said Dubai has potential to create more unicorn firms in coming years.
“Loyica has potential to become first unicorn of the UAE in technology sector as it received tremendous response on the country’s first locally-developed CRM software Saphyte during its soft launch in the last quarter of 2019,” Homadi said.
The UAE’s first locally-developed customer relationship management (CRM) attracted some of the leading businesses in the region and now looks set to disrupt the global CRM market through its commercial launch in second half of 2020.
“Saphyte is the first locally-developed CRM in the UAE that is globally competitive cost- and performance-wise. It has the potential to be the next unicorn tech company,” Homadi said.
Established in late 2016, Loyica is a Dubai-based company which develops top-of-the-line technology solutions to help small businesses and startups by providing end-to-end digital solutions of their corporate problems. It also offers centralised tech systems to fintech and martech industries.
“Saphyte’s basic features are easy to use. Saphyte’s lead and client management tools let users gather relevant information about their leads. With the system’s campaign management and email marketing features, businesses are guaranteed to have increased chances of sales conversion,” Homadi said.
He said CRM is a game-changing concept in today’s competitive and tech-driven corporate world as no business can thrive without an advanced CRM software such as Saphyte. He said Saphyte is competitive to other softwares marketed by Western and US companies such as Salesforce, Zoho, Hubspot, Pipedrive and Microsoft, among others.
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